Seasonal blogs can have a role in your Blog2Book; after all, the target of 52 posts means one per week, and it could make sense to split up the book by “season” or theme. This is an especially good idea if you want readers to use your book as a tool they will pick up and think about each week, …
Ask Me About My Book – The Story of the Magic Button
I often give aspiring authors a button when I meet them for the first time. When I give it to them, I explain that it’s a magic button. Some laugh or smile nervously when I say that. “It really is a magic button,” I tell them, “but only when you wear it.” The button says Ask Me About My Book! …
What Makes A Great Blog Post?
The rule about creating a good blog post is that there are few rules. But, while there are few rules, I’ve noticed that there are some common themes or characteristics of good blog posts. They are well written. They have a good flow. They are logical in their construction. They are edited by someone other than the author, since we …
Once is Not Enough: Or the Art of Repurposing Your Writing
I have never been a particularly gifted writer. It doesn’t come easily or naturally to me. In fact, I never had a teacher tell me, “You know, Cathy, you should think about a career in writing.” But here I am, a book coach writing blogs and books. I’ve often said, “I don’t like writing, but I do like what having …