Below you'll find a list of all posts that have been tagged as “authorship”
What would being an author mean for your business? Many nonfiction authors who write books about their areas of expertise discuss the intangibles of having more credibility or visibility, a larger footprint in the marketplace, or being seen as a thought-leader. If you had to quantify the benefits, what would that dollar figure be for your business? I was discussing …
Sometimes I feel like a petulant child when I sit down to write. “I don’t want to write,” the child complains. “I want to play games and have fun.” I’ve tried to discipline the child and tell her that this is for her own good, that she needs to buckle down and get her work done, but she protests even …
What if you were to think about your “targeted reader” or “target client” as a member of your tribe? This is the framework that Seth Godin suggests in his excellent book, Tribes. What’s the difference in a targeted reader and a tribal member? Targeted Reader Me: Them Head One Way Not connected/siloed Spectator Consumer Tribal Member We Heart Two …
Over my long vacation, I had the pleasure of reading 11 books, 7 of them nonfiction, and most all of them of interest to authors and thought leaders. My next several posts will provide reviews of the best of these books. There is nothing new under the sun, states Ecclesiastes. And Austin Kleon seconds that motion is his excellent book …
Maybe you’ve just started on your book. Maybe you’re almost done. Wherever you are in the process, it’s not too late to begin to promote your book NOW. Here are twenty simple things you can do before your book is launched. Begin your action planning NOW! Get the cover art completed for the book and add the picture to your …
I’ve heard many speakers say that writing is so much harder than speaking. When you’re speaking, you can use vocal inflection, intonation, pitch, gestures and body language, and a whole host of other tools to effectively convey your message. But hold on a sec! As writers, we also have tools of the trade can we can use in writing our …
