Marketing Your Book on a Shoestring with Kate Colbert

If you’re like many authors, the process of bringing your book to the world was as exhausting as it was invigorating. You’ve given time, talent, energy and financial resources to the journey, and now you’re nervous about how to get the proverbial “word out” without breaking the bank. Join us for a live conversation with marketing consultant Kate Colbert as we talk about inventive ways to market a book on a budget. Among the many topics we’ll cover are:

• How to harness social media to spur and maintain book sales
• Ways to make your book “contagious”
• How to think about press releases, parties, and media relations
• Understanding the difference between sales, marketing, PR and advertising
• Why relationships are critical to your book’s success
• How to stretch out your investment over time to make book marketing manageable and sustainable.

Kate Colbert is an accomplished marketer and professional writer, and founder and principal consultant at Silver Tree Communications. Her firm’s Book Division works with individual and corporate authors on everything from comprehensive editorial services to cover design and book launch media.

To listen to the recording, follow this link.