It is common to feel that corporate meetings are a waste of time. Time that could be better spent getting “real work” done. But it doesn’t have to be this way. This book is dedicated to the proposition that meetings can be meaningful, productive, and even fun—all at the same time.
We need to bring business meetings into the digital age in the same way that we have reinvented business planning and written communication. The current form of corporate meetings is bent and broken; it just doesn’t fit the realities of the global, technology-rich world that we live in today.
This book is all about reinventing the business meeting. It offers advice and guidance for streamlining and strengthening all kinds of corporate conversations; but it focuses where it should, on the formal meetings that fill up over 50 percent of most managers’ calendars.
Cathy calls herself an accountability partner, and she is. But she is much, much more. Cathy knows the writing process, and the writing experience, inside out. She knows just when to hold your hand, when to pat you on the head, and when to kick your butt. I would never have finished my book without her guidance, feedback, encouragement, and pushback, each delivered exactly when I needed it.
— Jim Ware, Ph.D.