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I love this picture of Art Linkletter and me, taken many years ago (1994 maybe?) at a NSA Influence banquet. It represents what can happen when you “think big” when considering testimonials for your book. I’m not sure who it was who gave me this sage advice (I feel certain it was a NSA colleague): to think of the biggest …
As a book coach working with nonfiction authors, I find that many of my clients know their subject so well that they forget to “set the stage” for their readers, leaving their readers feeling lost or disconnected from the content. What do your readers need to know so that they will feel welcomed, included, engaged, and valued as they read …
When I was between the years of two and three, my mother tells me that she often asked if I needed help. “Do you need some help, honey?” My response was invariably, “I do it, all by myself!” (And, I’m told, I said it rather emphatically). What a childish response to an offer for help and support, yet I often …
It’s true. You can prospect for business AND write your book (or article or blog) at the same time. You have the unique ability to leverage your authorship journey as the key that grants you access to C-Suite decision-makers in this simple yet masterful strategy. Imagine this: you’ve tried for months to have your call accepted by XYZ Corporation, and …
Several months ago I got a call from NSA colleague Chuck Gallagher, and he asked, “Are you interested in making a video book?” What? Chuck has a vision for a revolutionary visual book format. And since I’m a book coach who wants to be on the leading edge I thought I needed to explore this concept, so I spent several …
I’ve always said that books are magic! They have the power to grant credibility and visibility, to establish thought leadership, to close business deals, to open doors to new prospects, and to generate new revenue streams. Some authors think that just writing the book brings all these rewards, and end up disappointed when business goes on as usual without any …
What are your beliefs about writing and authorship that are sabotaging your efforts to write your book? Explore this list and determine which, if any, are holding you back. I’ve paired each limiting belief with a restatement you can use to bolster your resolve to write. You must be a celebrity or thought leader to write a book that people …
Is “write my book” on your 2020 goals? How are you going to get it done? Begin by planning NOW so that you’ll have your book this year so that you can book more business, gain more visibility and credibility, and further step into your thought leadership! Here are some ideas for you to explore as you map out your …
These past months I’ve spent some time in the studios, recording the audio book for On Your Mark, and video-taping the video book for Blog2Book (stay tuned for more information on this exciting project I’m working on with NSA member Chuck Gallagher). Here are my insights for those of you who are thinking about recording your own book. First, know …
When our first book, The Big Book of HR, was published, we were in New York for a writer’s conference. We went to Barnes & Noble on 5th Avenue in New York City and saw our book displayed on a shelf – pretty exciting for both of us. “We can’t beat this,” we said. Fast forward a year. We were …
