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Have you ever picked up a book and after a few pages, put it down saying, “This isn’t for me.” Have you ever listened to a speaker and found yourself turning away, thinking, “This guy doesn’t get it.” Or have you met with someone offering professional services—perhaps a consultant or coach—and walked away, saying, “We just aren’t on the same …
Excerpted from Cathy Fyock’s Presentation for the HRD World Congress, Mumbai, February 2017 Why are stories so powerful? I’ll answer that question by telling a story. In this tale we meet a student who is being taught by his teacher through stories. One day the student asks, “Teacher, why do you always instruct about truth by telling stories?” The teacher …
You’re going to use your “About the Author” information in many places. You’ll use an abbreviated version on your book jacket or cover, and you’ll likely have a longer version within the book. You’ll include a bio on your one-sheet for promoting your book and speaking; you’ll include a bio on your website; you’ll need an introduction for speaking, and …
A couple of weeks ago I attended a program in which Dr. Brad Shuck, a professor with the University of Louisville and a thought-leader in employee engagement, discussed how the cumulative effect could impact organizational culture. What intrigued me was his idea that many of the contributors to employee engagement were little things that managers could do, that, when done …
Let’s face it, though, we’ve all sat through time management seminars (led by ridiculously organized people) and you’ve probably read our fair share of articles on this topic. Instead of listing the same old list of time management ideas, we thought we’d pass along a few creative ideas that may be new to you: Keep a List of 10-Minute Tasks–We …
If “write my book” or “get my book published” appears on your 2016 New Year’s Resolutions, you know how important a goal it is for your business and career. So how do you ensure that it gets checked off the bucket list and your launch party is a reality? Here are five simple ideas for helping turn your dream into …
Many people would love to become published authors but few ever realize that dream. I believe that’s because it takes much more than a good idea and strong writing skills. It also takes focus, confidence and an unwavering commitment to get the job done. After all, most aspiring authors don’t get paid to write. If successful, you are compensated after …
I’ve been at this book coaching business for a year and a half now, and it’s interesting to reflect upon what I’ve learned about setting and achieving goals during this time. I’ve seen folks achieve big goals, and I’ve seen heartbreak and failure. More often than not, I’ve found that there are common themes for those who achieve their goals, …
My clients have been telling me about their favorite books on writing, and I’ve been exploring their recommendations. In this article I’ll share my new favorites with you for your summer reading list. The War of Art, Steven Pressfield In On Your Mark, Kevin and I depicted the voice of writers’ fears and doubts as The Bitch (with a capital …
Several weeks ago I attended an excellent conference featuring women authors. Exciting event. Diverse authors. Great presentations. So many lost opportunities! All these speakers/authors had a fabulous opportunity to build their fan/reader base, yet almost none of them took advantage of these eleven easy tips for maximizing the marketing benefit of speaking at a conference on their books. In the conference …
