Illustrations of Cathy Fyock and Lois Creamer

The Speaker Author Four-Day Virtual Challenge

Fyock and Creamer are the dynamic duo of writing and positioning your book to maximize your speaking career.

–Patricia Fripp, CSP, CPAE, Past President, National Speakers Association

Creamer and Fyock team up to help you become a Speaker Author, ramp-up your impact, and build your business.

Lois Creamer and Cathy FyockThe Speaker Author Four-Day Challenge is the ultimate roadmap to transform Speakers into powerful Authors, and Authors into commanding Speakers; and for each to leverage their expertise and authority to expand their business, marketability, and demand—and to increase their bottom line.

In this powerful four-day challenge you will learn how to

  • Position your speaking business and your book for greatest impact
  • Broaden your platform to amplify your message
  • Create your positioning statement
  • Sell your speeches
  • Leverage speaking and authorship to become the authority

Coaches, consultants, and experts who benefit by positioning their intellectual property will profit from this idea-packed program.

Agenda

January 27, 5 – 6 pm Eastern

  • Why speaking and authorship is so powerful
  • Crafting your presentation
  • Book summary
  • 3 key points: narrative, story, engagement
  • Writing learning objectives
  • Rehearsal

January 28, 5 – 6 pm Eastern

  • Creating your positioning statement
  • Developing your one-sheet
  • Identifying other marketing assets

January 29, 5 – 6 pm Eastern

  • Reaching out for the sale
  • Identifying your target market
  • Finding decision makers
  • Creating a script for calls
  • Developing a pricing strategy
  • Offering after care

January 30, 5 – 6 pm Eastern

  • Positioning during the presentation
  • Setting up back of room sales
  • Exhibiting at book fairs/conferences
  • Selling at conference bookstores

Pricing: $149 early bird, $199 regular

*Early bird pricing lasts through December 31, 2024.

All sessions will be recorded and available for those who cannot attend each day.

REGISTER TODAY!

Sign Up Now!