Are you ready for the inevitable?
A plane crashes with the CEO on board. Your product is contaminated and people die. Your company’s oil rig blows up. Police shoot and kill and set off a firestorm of controversy. A toxic spill occurs when your company’s train derails. Your CFO is embezzling. Troops are deployed. A school shooter kills students. A plane flies into a skyscraper.
Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare talking points for the CEO? Provide media training? Get a handle on your brand and keep the facts front and center?
Veteran PR and career military communication expert Angela Billings has learned the ropes the hard way—under fire and under pressure in war zones around the world. Who better to provide the wisdom to deal with crisis than someone who has put out media blazes from Kabul to Korea to Kentucky?
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Cathy came highly recommended and was wonderful to work with to keep my thoughts organized and my writing on track. She encouraged me to step into the unique crisis experiences I had in the military and demonstrate how businesses could benefit from that niche skill set. Cathy’s insight into what my reader needed from my book was spot on. I am delighted with the end product, how it has changed my speaking career and catapulted my business.