Podcasting is a tool to help maximize exposure to your target audience, to create brand awareness and to develop significant content supporting your product/service expertise. I’ll explain how and why this medium is surging in popularity, factors you should consider and tips for implementing a custom-branded podcast to grow and increase the influence of your personal brand. Develop clients by engaging with them, rather than simply presenting to them. That’s how you create long-term relationships and repeating revenue streams.
In 2020, during COVID, Jim successfully produced over 100 podcast episodes for his clients and his own business. As this medium continues to grow, he shares his insights through business articles and educational seminars. He’s the host of Bellarmine University’s Rubel School of Business podcast.